India's Brand Validation & Expansion Program

Grow Organically. Earn Consumer Trust. Expand without any Disasters

Who Can Participate?

Designer B2C businesses, including:

• Fashion Designers

• Chefs

• Interior decorators

• Lifestyle Products

• Jewellery & Accessories

• Beauty & Wellness

• Handicrafts

• Consumer Innovation Products

• Art & Creative Products

• Books & Stationery

• Other Designer Consumer Brands

All exhibitors will receive identical Octanorm Shell Scheme Exhibition Stalls, ensuring a fair and transparent assessment environment.

Reserved Category

50% of the exhibition stalls will be reserved for Male startup founders engaged in designer B2C businesses.

Eligible startups under this category may receive complimentary exhibition space, subject to availability and program guidelines. Founders having registered design patents, brands or any other related intellectual properties will be offered first cum first serve basis.

General Category

Brands that have been operating for more than one year will participate under the paid category.

Registration Fee

• Standard Exhibition Stall: Rs 15,000/ event + 30% revenue sharing on daily basis.

• Refundable Security Deposit: ₹5,000

• Taxes, if applicable, shall be charged separately.

Daily Revenue Sharing

Every participating exhibitor shall:

• Submit a verified daily sales report in an excel sheet before the close of each exhibition day.

• Share 30% of the daily gross sales revenue with the programme as the platform service contribution.

Brand Evaluation Framework

Each participating brand will be evaluated using measurable indicators such as:

• Daily customer footfall

• Product sales

• Repeat purchases

• Customer engagement

• Consumer feedback

• Brand consistency

Note - A key evaluation parameter is consumer consistency.

Brands whose total number of consumers does not fluctuate by more than 10% during the assessment period of six consecutive events held at different locations will be considered strong candidates for expansion through the Earkade programme.

Selected brands may be considered for phased expansion opportunities beginning across West Bengal, followed by broader expansion across India, subject to programme evaluation and implementation plans.

Long-Term Growth Partnership

Selected brands may continue under Earkade's 30% revenue-sharing partnership model, through which the program aims to support participating businesses by providing a range of business support services, including:

• Legal Assistance

• Accounting & Compliance

• Promotional Campaigns limited to first three months of product or SKU launch.

• Customer Engagement Activities

• Music & Entertainment-based CSR Program

• Business Intelligence Report

• Market Development Support

• Other operational support services offered under the program

This integrated model will help founders focus on product innovation while receiving coordinated business support by us. No participating founder will be eliminated but will continue to participate with us untill they win or they voluntary decide to withdraw.

Brands, that rank among the Top 10 performers during the event will also be eligible for a special appreciation programme.

Up to 2 customer care executives associated with each qualifying brand after the completion of six month assessment period may receive a complimentary 3–5 day domestic holiday package, as determined by the organisers and subject to program terms and availability.

Family Entertainment Zone

To create an engaging environment for particpants & visitors, Earkade will also feature a dedicated indoor recreation arena with skill-based activities, including:

• Chess

• Carrom

• Table Tennis

• Puzzle Challenges

• Music performances

• Strategy Board Games

• Other table games excluding games involving dice

These activities are designed to encourage longer visitor engagement while maintaining a family-friendly atmosphere.

Why Join Earkade?

• Validate genuine consumer demand.

• Connect directly to customers.

• Collect payments directly from customers.

• Build long-term brand credibility.

• Receive structured business support.

• Measure consistent market performance.

• Access potential expansion opportunities.

• Provide after sales support through our verfied logistics network.

• Network with entrepreneurs, investors and industry professionals.